Recent Work

  Development of a fully integrated marketing campaign designed to drive footfall amongst older generation beauty shoppers; including a campaign strategy, connections framework, in store experience design and media plan across all paid, owned and earned channels.

Development of a Global Content Strategy for Z, HP's premium line of B2B computers. Including a brand and product messaging hierarchy, social media recommendations including best practices, creation of a short and medium term roadmap to boost performance and an A/B testing schedule.

Complete brand strategy and development including market research, brand positioning, naming, logo design, collateral design, brand guideline development and execution across key brand touch points and corporate communication elements. 

Development of a B2B marketing and communications strategy including cross channel content marketing strategy for paid owned and earned channels, development of all social channels, redesign and launch of company website, clearly defined performance metrics and and AB testing agenda. 

Research and design of a proposal to secure fundraising for the preservation of an endangered indigenous site located in northern Ontario. 

Development of a communications plan, and outreach strategy for non-profit fundraising for the Toronto Hosts Association.